About EquiSOUQ

We are committed to providing the highest level of service. We believe every horse & owner deserves the best, and we are here to help you achieve your equestrian goals.

Elevating Equestrian Excellence

We’re more than just a tack shop, we’re your trusted go-to source for all things horse-related. From top-quality saddles and accessories to expert guidance and personalized service, we’re here to accompany you on your equestrian journey for years to come.

EquiSOUQ is homegrown in Dubai and we aim to serve the Middle East with a promise of exceptional service, unique customer experience, and ongoing post-sales support.

Founded and operated by experienced professionals in the industry, we’re committed to offering you reliable guidance and support.

We have big plans for EquiSOUQ, and look forward to bringing exceptional service, products, and experiences to the Middle East.

man standing with a horse
equestrian sport girl rides horse

Our Mission

We’re on a mission to revolutionize the Middle East’s equestrian scene. EquiSOUQ is driven by a passionate commitment to nurturing a deep appreciation for horse riding within our community. Our mission is to offer the finest products, services, and expertise, empowering riders and their equine companions at every skill level to achieve their utmost potential.

man standing with a horse
equestrian sport girl rides horse

Our Approach

We take a holistic approach to horse-riding. We believe that a great ride starts with a well-cared for horse and the right equipment, but it doesn’t stop there. We offer a range of services and resources, including regular check-ups, training and assessments, to help our customers get the most out of their horse-riding experience.

man standing with a horse
equestrian sport girl rides horse

Our Vision and Values

The Essence of Our Culture

At the heart of our organization, we hold a steadfast commitment to a set of core values that epitomize the essence of our culture, collectively forming the compass that guides us in our pursuit of excellence, innovation, and positive impact. These values are not just words but the embodiment of our corporate culture, shaping our identity.


We thrive on collaboration and understand that our collective strength is greater than the sum of our individual efforts.


Trust is the cornerstone of our relationships, built upon the quality of our products, our responsiveness and accountability


We are driven by an innate passion to continually set and surpass ever-higher standards, embracing innovation, courage, and humility.


Through mutual growth, we thrive by sharing knowledge with others and embracing the insights gained from those who learn from us.

Get in touch

Send us a WhatsApp on +971 50 155 0969